Meet Imke, who was with us during her Internship

Meet Imke, who was with us during her Internship

I was born and raised in Osterholz-Scharmbeck, which is a small town next to Bremen, in the North of Germany. I’ve always been extremely interested in languages and because my parents come from the area around Cologne, I decided to go study there after my A-Levels.

I am currently studying ‘Multilingual Communication’ at the University of Arts and Sciences in Cologne, Germany. I have many different courses in either German, English or French with various themes. I decided to focus on Culture and Media, which is why I attended courses like Intercultural Communication, Media and Culture and Communication studies, Media Law, Economics, Intercultural Marketing and Language courses. In my free time I like to do sports like Badminton or martial arts (Brazilian Jiu Jitsu or Kickboxing), I like to read and I definitely want to travel more.

What made you decide to apply for an internship with a UK marketing agency?

The great thing about my university is that we have to spend one semester abroad to improve our language skills. I could decide if I wanted to do an internship or go to university and it was very clear for me that I wanted to get some work experience. Since I’ve been studying full time, I haven’t had the time to really do a full-time job. I think when you’re studying it is sometimes really hard to imagine how – behind all the taught theories – the real job later can look like. So I think it is very important to get an idea of that if you have the chance. In university I really liked the theme of Intercultural Marketing and I decided to apply for an internship in that field. The great thing about Rewind Creative is that the team itself is quite young, and have already been in my position and wants to give me the opportunity to see all of what they are offering. So I get the chance to try a lot out. I am looking forward to that.

What is your role in the internship and what do you hope to learn and achieve?

Rewind Creative is a really flexible agency, and so they gave me the opportunity to focus on Marketing and PR, however, I am open to everything, I think learning a bit about Photoshop and InDesign can also be very useful. In general I would like to experience how working in an agency is and I am looking forward to working with the team and maybe working with international clients (also in different languages). It would also make me very happy if I could help this agency to become even bigger and get more clients.

What are your long term and short term career goals?

To be honest, at this age I don’t know about my long term career goals. I think that the world is changing too fast for me to decide now what I want to do for the rest of my life or for the next 40 years. I want to be able to adapt to that change. I’m certain I would like to work with international people from all over the world with different cultural backgrounds. I think it is so important to connect with each other and try to understand each other’s differences and similarities. I’d also like to help connect people and communities with my work.

What advice would you give to someone wanting to do the same?

Well, I am a big fan of Sitcoms and watching an episode of How I Met Your Mother, where one of the characters felt lost. Her friend asked: ‘What do you wanna do with your life?’ and she answers: ‘I want to end poverty.’ So then he replies: ‘Great. Then every decision you make from here on out should be in service of that.’ That sounds super cheesy now, however, what I took from it was if you have a goal, whether it is abstract or specific, just go for it. The rest will fall into place… Somehow. Like one of Rewind Creative’s mottos: Be bold.

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