Starting with photo and video shoots on location, we were able to capture and produce organic content that highlighted the true workmanship and quality of Impact Surfacing. This supported the overall strategy to raise brand awareness of the full services offered.
The campaign was a huge success, driving real engagement and responses, with direct messages leading to conversions and real business results. Brand loyalty was also highlighted as a result, with previous customers joining in on conversations with positive testimonials and comments, further driving trust and confidence.